RICHARDS FABULOUS FINDS
Richards Fabulous Finds is a vintage mens clothing store located in the Chicago neighborhood of Humboldt Park. Richard sells clothing and decorative pieces with dates ranging from the late 19th century to the 1970's and boy does he know his stuff. The first time I walked into the store he already knew my size. A beautiful place like this deserves some beautiful branding.
SERVICES RENDERED
Identity Design
Branding
Illustration
Packaging Design
OUTDOOR SIGNAGE
For the outdoor signage we decided to go with a hang sign and some clean gold foil window lettering. The hang sign makes the shop visible from people on the sidewalks farther up the street and from people passing by in their vehicles while the gold foil on the windows adds a little more information and flare to people looking straight at the shop.
BRANDING COLLATERAL
The take home materials are one of the most important parts of your branding and the shop previously had none. Creating rich, elegant print materials gave Richard the boost he needed to promote his shop along with the services and style he is so well known for.
INTERIOR SIGNAGE
Previously, the shop was sort of a mosaic of random items put together by style and time period. While this made the store interesting to browse while looking at other things from the same time period, it was more difficult to shop if you were just looking for a specific item. We decided to reorganize the shop based on the items and then organize them by time period and size. Because of this, the shop now required item section signs. We decided to go with framed prints with a wood cut aesthetic to keep the vintage vibe and make finding items easier for his customers.
SALE SIGNAGE
Having periodic sales helps draw attention to the shop and move older products to make way for new exciting pieces. To help with this we created an A-Frame sign with removable inserts so that the signs could be switched out when necessary while still being able to utilize the same frame.
